Isagenix
E-commerce website redesign
Isagenix
E-commerce website redesign
My role:
Senior Product Designer
Timeframe:
1 Year and 1 Month
Industry:
E-commerce, Wellbeing
Introduction
Introduction
Isagenix is a global health and wellness company specializing in nutritional supplements, weight management products, and personal care items. Founded in 2002, Isagenix focuses on empowering individuals to improve their health, well-being, and financial freedom.
With a mission to "inspire and empower people to live their best life through a journey of health, wealth, and overall wellness," Isagenix has grown into a large, community-focused company with a presence in over 20 markets worldwide.
Isagenix is a global health and wellness company specializing in nutritional supplements, weight management products, and personal care items. Founded in 2002, Isagenix focuses on empowering individuals to improve their health, well-being, and financial freedom.
With a mission to "inspire and empower people to live their best life through a journey of health, wealth, and overall wellness," Isagenix has grown into a large, community-focused company with a presence in over 20 markets worldwide.
Isagenix is a global health and wellness company specializing in nutritional supplements, weight management products, and personal care items. Founded in 2002, Isagenix focuses on empowering individuals to improve their health, well-being, and financial freedom.
With a mission to "inspire and empower people to live their best life through a journey of health, wealth, and overall wellness," Isagenix has grown into a large, community-focused company with a presence in over 20 markets worldwide.
Isagenix is a global health and wellness company specializing in nutritional supplements, weight management products, and personal care items. Founded in 2002, Isagenix focuses on empowering individuals to improve their health, well-being, and financial freedom.
With a mission to "inspire and empower people to live their best life through a journey of health, wealth, and overall wellness," Isagenix has grown into a large, community-focused company with a presence in over 20 markets worldwide.
Goal
Goal
Enhance collaboration between the design team and other departments, optimize internal design workflows, establish a corporate design system from scratch, improve and refine the product, implement innovative solutions, and increase conversion rates.
Enhance collaboration between the design team and other departments, optimize internal design workflows, establish a corporate design system from scratch, improve and refine the product, implement innovative solutions, and increase conversion rates.
Enhance collaboration between the design team and other departments, optimize internal design workflows, establish a corporate design system from scratch, improve and refine the product, implement innovative solutions, and increase conversion rates.
Enhance collaboration between the design team and other departments, optimize internal design workflows, establish a corporate design system from scratch, improve and refine the product, implement innovative solutions, and increase conversion rates.
Approach
Approach
I followed the company's Agile Methodology and applied User-Centered Design principles to tackle each design challenge.
I followed the company's Agile Methodology and applied User-Centered Design principles to tackle each design challenge.
I followed the company's Agile Methodology and applied User-Centered Design principles to tackle each design challenge.
I followed the company's Agile Methodology and applied User-Centered Design principles to tackle each design challenge.
1. Project Vision
Collaborated with team leads and business analysts to understand each project's goals, key features, and target audience.
2. User Stories
Developed user stories that captured user needs and scenarios, ensuring they were clear and actionable.
1. Project Vision
Collaborated with team leads and business analysts to understand each project's goals, key features, and target audience.
2. User Stories
Developed user stories that captured user needs and scenarios, ensuring they were clear and actionable.
3. Ideation & Concept Development
Brainstorm solutions and design concepts based on user data, focusing on solving the identified challenges.
4. Prototyping
Develop wireframes and interactive prototypes to visualize the design and test concepts before full development.
5. User Testing & Feedback
Conduct usability testing with real users to gather feedback, identify issues, and refine the design for better usability.
6. Implementation & Iteration
Collaborate with developers for implementation, while continuing to test and iterate on the design for continuous improvement.
3. Sprint Planning
3. Sprint Planning
Took part in sprint planning meetings to define design tasks for the upcoming sprint and establish timelines.
4. Executed Design Iterations
Created wireframes, prototypes, and visual designs based on user feedback and testing, iterating quickly to refine the designs.
5. Feedback
Regularly collaborated with developers, product managers, and other stakeholders, gathering feedback during daily stand-ups.
6. Conducted Usability Testing
Conducted usability testing with users to gather insights and validate design decisions, adjusting designs based on findings.
7. Design Handoff
Prepared design specifications and assets for the development team, ensuring clear communication to facilitate a smooth handoff.
8. Monitored and Adapted
After deployment, monitored user interactions and gathered data, making design adjustments based on user behavior and feedback.
Product Page
Product Page
In-depth research revealed that the product page would perform better with actionable items like quantity, flavor, product type selectors, and the CTA button placed above the fold.
In-depth research revealed that the product page would perform better with actionable items like quantity, flavor, product type selectors, and the CTA button placed above the fold.
In-depth research revealed that the product page would perform better with actionable items like quantity, flavor, product type selectors, and the CTA button placed above the fold.
In-depth research revealed that the product page would perform better with actionable items like quantity, flavor, product type selectors, and the CTA button placed above the fold.
Products Shop
Products Shop
The catalog page offers advanced product filters, including options to filter by price range, flavors, ingredients, and dietary preferences, as well as sorting by rating, price, and availability. A quick preview option lets customers view product details without leaving the page or resetting filters.
The catalog page offers advanced product filters, including options to filter by price range, flavors, ingredients, and dietary preferences, as well as sorting by rating, price, and availability. A quick preview option lets customers view product details without leaving the page or resetting filters.
The catalog page offers advanced product filters, including options to filter by price range, flavors, ingredients, and dietary preferences, as well as sorting by rating, price, and availability. A quick preview option lets customers view product details without leaving the page or resetting filters.
The catalog page offers advanced product filters, including options to filter by price range, flavors, ingredients, and dietary preferences, as well as sorting by rating, price, and availability. A quick preview option lets customers view product details without leaving the page or resetting filters.
Pack Configurator
Pack Configurator
An intuitive, user-friendly interface allows users to easily configure product bundle items at each step, adjust the quantity of each product, and select flavors using a multiselect option.
An intuitive, user-friendly interface allows users to easily configure product bundle items at each step, adjust the quantity of each product, and select flavors using a multiselect option.
An intuitive, user-friendly interface allows users to easily configure product bundle items at each step, adjust the quantity of each product, and select flavors using a multiselect option.
An intuitive, user-friendly interface allows users to easily configure product bundle items at each step, adjust the quantity of each product, and select flavors using a multiselect option.
Orders Management
Orders Management
The order management section allows customers to track the progress of ongoing orders, check their status, and view previous orders with full details and an option to reorder.
The order management section allows customers to track the progress of ongoing orders, check their status, and view previous orders with full details and an option to reorder.
The order management section allows customers to track the progress of ongoing orders, check their status, and view previous orders with full details and an option to reorder.
The order management section allows customers to track the progress of ongoing orders, check their status, and view previous orders with full details and an option to reorder.
Design System
Design System
The atomic design system is built to optimize the entire design process, ensure 100% consistency across all designs, save time on new initiatives, and strengthen collaboration with the development team.
The atomic design system is built to optimize the entire design process, ensure 100% consistency across all designs, save time on new initiatives, and strengthen collaboration with the development team.
The atomic design system is built to optimize the entire design process, ensure 100% consistency across all designs, save time on new initiatives, and strengthen collaboration with the development team.
The atomic design system is built to optimize the entire design process, ensure 100% consistency across all designs, save time on new initiatives, and strengthen collaboration with the development team.
Result
Result
Designed over 200 screens and integrated more than 10 new features:
Designed over 200 screens and integrated more than 10 new features:
All updates were carefully aligned with the website's overall design style. Through focused product design efforts, the e-commerce site and internal partner platform were improved to enhance the user experience, driving higher engagement and increasing sales.
All updates were carefully aligned with the website's overall design style. Through focused product design efforts, the e-commerce site and internal partner platform were improved to enhance the user experience, driving higher engagement and increasing sales.
All updates were carefully aligned with the website's overall design style. Through focused product design efforts, the e-commerce site and internal partner platform were improved to enhance the user experience, driving higher engagement and increasing sales.
All updates were carefully aligned with the website's overall design style. Through focused product design efforts, the e-commerce site and internal partner platform were improved to enhance the user experience, driving higher engagement and increasing sales.
22% Sales Increase
22% Sales Increase
22% Sales Increase
22% Sales Increase
500,000 users were successfully impacted by redesigned key features, including the catalog page, product page, search experience, and pack configuration, resulting in a smoother user experience and a 22% increase in product pack sales.
500,000 users were successfully impacted by redesigned key features, including the catalog page, product page, search experience, and pack configuration, resulting in a smoother user experience and a 22% increase in product pack sales.
500,000 users were successfully impacted by redesigned key features, including the catalog page, product page, search experience, and pack configuration, resulting in a smoother user experience and a 22% increase in product pack sales.
500,000 users were successfully impacted by redesigned key features, including the catalog page, product page, search experience, and pack configuration, resulting in a smoother user experience and a 22% increase in product pack sales.
3x Times Faster
3x Times Faster
3x Times Faster
3x Times Faster
Created and implemented an internal design framework and enterprise-level design system from scratch for both the website and internal web platform, reducing design and development time while supporting a faster go-to-market.
Created and implemented an internal design framework and enterprise-level design system from scratch for both the website and internal web platform, reducing design and development time while supporting a faster go-to-market.
Created and implemented an internal design framework and enterprise-level design system from scratch for both the website and internal web platform, reducing design and development time while supporting a faster go-to-market.
Created and implemented an internal design framework and enterprise-level design system from scratch for both the website and internal web platform, reducing design and development time while supporting a faster go-to-market.
Client Review
Client Review
Client
Review
Yury's passion for collaborative work was evident from the start. His partnership with our business analyst and proactive engagement with the product owner greatly enhanced our understanding of business requirements. Yury easily translated these requirements into UX/UI designs, showcasing his technical expertise and understanding of our unique business environment.
Elie Aboujawde
ISAGENIX, SENIOR DIRECTOR OF SOFTWARE PRODUCT MANAGEMENT
Yury is not just a designer; he is a strong problem solver. When faced with challenges, he approaches them with a creative mindset, always finding innovative solutions that align seamlessly with the project's goals. His ability to navigate complex design issues with finesse greatly contributes to the success of our collaborative endeavors.
Dylan Simpson
ISAGENIX, LEAD PRODUCT DESIGNER