CRM Platform Complete Redesign
HS Betong
CRM Platform Complete Redesign
HS Betong
My role:
Senior UX/UI Designer
Timeframe:
8 Months
Industry:
Construction
Introduction
Introduction
HS Betong, a leading specialist in cast-in-place concrete structures in the Scandinavian market, has over 10 years of experience.
With a large team both on-site and in management, they handle a wide range of operational tasks, including project management, inquiry handling, work scheduling, rotation planning, invoicing, and managing their own transportation division.
HS Betong, a leading specialist in cast-in-place concrete structures in the Scandinavian market, has over 10 years of experience.
With a large team both on-site and in management, they handle a wide range of operational tasks, including project management, inquiry handling, work scheduling, rotation planning, invoicing, and managing their own transportation division.
HS Betong, a leading specialist in cast-in-place concrete structures in the Scandinavian market, has over 10 years of experience.
With a large team both on-site and in management, they handle a wide range of operational tasks, including project management, inquiry handling, work scheduling, rotation planning, invoicing, and managing their own transportation division.
HS Betong, a leading specialist in cast-in-place concrete structures in the Scandinavian market, has over 10 years of experience.
With a large team both on-site and in management, they handle a wide range of operational tasks, including project management, inquiry handling, work scheduling, rotation planning, invoicing, and managing their own transportation division.
Goal
Goal
The goal of the project was to optimize the workflow of HS Betong's management team by redesigning and enhancing their CRM platform.
The goal of the project was to optimize the workflow of HS Betong's management team by redesigning and enhancing their CRM platform.
The goal of the project was to optimize the workflow of HS Betong's management team by redesigning and enhancing their CRM platform.
The goal of the project was to optimize the workflow of HS Betong's management team by redesigning and enhancing their CRM platform.
Approach
Approach
I followed User-Centered Design principles when working on the platform redesign.
I followed User-Centered Design principles when working on the platform redesign.
I followed User-Centered Design principles when working on the platform redesign.
I followed User-Centered Design principles when working on the platform redesign.
1. Research
I began with internal research and interviews to gain insights into workflows, challenges, and pain points across all departments.
2. Understanding
I defined user personas, identified user requirements, and developed user stories.
1. Research
I began with internal research and interviews to gain insights into workflows, challenges, and pain points across all departments.
2. Understanding
I defined user personas, identified user requirements, and developed user stories.
3. Ideation & Concept Development
Brainstorm solutions and design concepts based on user data, focusing on solving the identified challenges.
4. Prototyping
Develop wireframes and interactive prototypes to visualize the design and test concepts before full development.
5. User Testing & Feedback
Conduct usability testing with real users to gather feedback, identify issues, and refine the design for better usability.
6. Implementation & Iteration
Collaborate with developers for implementation, while continuing to test and iterate on the design for continuous improvement.
3. Ideation & Concept Development
3. Ideation & Concept Development
Brainstorm solutions and design concepts based on user data, focusing on solving the identified challenges.
4. Prototyping
Develop wireframes and interactive prototypes to visualize the design and test concepts before full development.
5. User Testing & Feedback
Conduct usability testing with real users to gather feedback, identify issues, and refine the design for better usability.
6. Implementation & Iteration
Collaborate with developers for implementation, while continuing to test and iterate on the design for continuous improvement.
Inquiries Dashboard
Inquiries Dashboard
This page allows the sales manager to process and plan incoming project requests. They can set monthly goals, analyze financial indicators, and assess potential earnings.
This page allows the sales manager to process and plan incoming project requests. They can set monthly goals, analyze financial indicators, and assess potential earnings.
This page allows the sales manager to process and plan incoming project requests. They can set monthly goals, analyze financial indicators, and assess potential earnings.
This page allows the sales manager to process and plan incoming project requests. They can set monthly goals, analyze financial indicators, and assess potential earnings.
Project Management
Project Management
The project manager supervises the execution of the project, assesses costs, coordinates workforce allocation, and records hours.
The project manager supervises the execution of the project, assesses costs, coordinates workforce allocation, and records hours.
The project manager supervises the execution of the project, assesses costs, coordinates workforce allocation, and records hours.
The project manager supervises the execution of the project, assesses costs, coordinates workforce allocation, and records hours.
Budgeting
Budgeting
In this section, the project manager has the ability to plan all necessary purchases for the project.
In this section, the project manager has the ability to plan all necessary purchases for the project.
In this section, the project manager has the ability to plan all necessary purchases for the project.
In this section, the project manager has the ability to plan all necessary purchases for the project.
Rotations
Rotations
This industry involves workforce rotation on projects, making it crucial to have convenient functionality for planning and organizing work across different projects.
This industry involves workforce rotation on projects, making it crucial to have convenient functionality for planning and organizing work across different projects.
This industry involves workforce rotation on projects, making it crucial to have convenient functionality for planning and organizing work across different projects.
This industry involves workforce rotation on projects, making it crucial to have convenient functionality for planning and organizing work across different projects.
Working Hours
Working Hours
This section is essential for accounting to calculate employee salaries. Data from all teams and logged hours from all projects are synchronized and transferred here.
This section is essential for accounting to calculate employee salaries. Data from all teams and logged hours from all projects are synchronized and transferred here.
This section is essential for accounting to calculate employee salaries. Data from all teams and logged hours from all projects are synchronized and transferred here.
This section is essential for accounting to calculate employee salaries. Data from all teams and logged hours from all projects are synchronized and transferred here.
Calendar & To-Do
Calendar & To-Do
Each employee starts their day by planning tasks, organizing online meetings, or assigning tasks to other colleagues.
Each employee starts their day by planning tasks, organizing online meetings, or assigning tasks to other colleagues.
Each employee starts their day by planning tasks, organizing online meetings, or assigning tasks to other colleagues.
Each employee starts their day by planning tasks, organizing online meetings, or assigning tasks to other colleagues.
Result
Result
Designed over 30 screens:
Designed over 30 screens:
The new version offers a smooth, intuitive user experience with a structured navigation bar, multifunctional search, enhanced analytics for financial and KPI data, and an integrated task management system and budget planner.
The new version offers a smooth, intuitive user experience with a structured navigation bar, multifunctional search, enhanced analytics for financial and KPI data, and an integrated task management system and budget planner.
The new version offers a smooth, intuitive user experience with a structured navigation bar, multifunctional search, enhanced analytics for financial and KPI data, and an integrated task management system and budget planner.
The new version offers a smooth, intuitive user experience with a structured navigation bar, multifunctional search, enhanced analytics for financial and KPI data, and an integrated task management system and budget planner.
3x Times Faster
3x Times Faster
3x Times Faster
3x Times Faster
This redesign optimized the overall workflow, increasing the platform's operational speed by up to 3 times.
This redesign optimized the overall workflow, increasing the platform's operational speed by up to 3 times.
This redesign optimized the overall workflow, increasing the platform's operational speed by up to 3 times.
This redesign optimized the overall workflow, increasing the platform's operational speed by up to 3 times.
Client's Review
Client
Review
Client Review
Working with Yury delivered results from the very beginning. As an experienced designer, he quickly identified problem areas, even in the most unexpected places.
The redesign resulted in a user-friendly, UX-optimized platform where everything is highly intuitive, and the design itself stands as an example of modern product excellence.
Alex Kauhovs
HS BETONG, IT TECHNICAL LEAD