Habit Hero
Wellness startup app design
Isagenix
E-commerce website redesign
My role:
Senior UX/UI Designer
Timeframe:
9 Months
Industry:
Fitness, Startups
Introduction
Introduction
Habit Hero is an innovative application designed to create and strengthen beneficial daily habits in people's lives.
A distinctive feature of this app is its competitive format, which allows users to work on themselves in an interactive and engaging manner, enhancing their energy and physical health.
Habit Hero is an innovative application designed to create and strengthen beneficial daily habits in people's lives.
A distinctive feature of this app is its competitive format, which allows users to work on themselves in an interactive and engaging manner, enhancing their energy and physical health.
Goal
Goal
The goal was to design a user-friendly, goal-oriented, and engaging mobile app from the ground up, incorporating gamification elements to motivate users and foster a sense of community.
The objective was to create an intuitive experience that not only helped users develop and strengthen their daily habits but also kept them motivated and engaged throughout their journey.
The goal was to design a user-friendly, goal-oriented, and engaging mobile app from the ground up, incorporating gamification elements to motivate users and foster a sense of community.
The objective was to create an intuitive experience that not only helped users develop and strengthen their daily habits but also kept them motivated and engaged throughout their journey.
Approach
Approach
I applied User-Centered Design principles, balancing functionality with a minimalist aesthetic and incorporating Gamification elements to enhance user engagement.
I applied User-Centered Design principles, balancing functionality with a minimalist aesthetic and incorporating Gamification elements to enhance user engagement.
1. Research
I conducted user research to understand the target audience's needs and motivations in habit formation, using personas to represent different user types and ensure the design met their specific goals.
2. Defined User Goals and Objectives
I clearly defined the main goals of the app from both user and business perspectives, identifying the habits users wanted to build and how the app could effectively support them.
1. Research
I conducted user research to understand the target audience's needs and motivations in habit formation, using personas to represent different user types and ensure the design met their specific goals.
2. Defined User Goals and Objectives
I clearly defined the main goals of the app from both user and business perspectives, identifying the habits users wanted to build and how the app could effectively support them.
3. Ideation & Concept Development
Brainstorm solutions and design concepts based on user data, focusing on solving the identified challenges.
4. Prototyping
Develop wireframes and interactive prototypes to visualize the design and test concepts before full development.
5. User Testing & Feedback
Conduct usability testing with real users to gather feedback, identify issues, and refine the design for better usability.
6. Implementation & Iteration
Collaborate with developers for implementation, while continuing to test and iterate on the design for continuous improvement.
3. Gamification Strategy
3. Gamification Strategy
I integrated gamification elements, including points, badges, leaderboards, and challenges, to enhance user engagement and make the experience fun and rewarding.
4. Information Architecture
I organized content logically to ensure users could easily navigate the app. I created user flows and wireframes to visualize how users would interact with the app and its features.
5. Prototyping and Iteration
I developed High-fidelity prototypes to test my design ideas. Usability testing was conducted with real users, allowing me to gather feedback and iterate on the design based on their insights.
6. Visual Design
I created a consistent visual language that reflected the app's brand and appealed to users, focusing on color schemes, typography, and iconography to enhance usability and engagement.
7. Feedback Mechanisms
I incorporated feedback mechanisms within the app to inform users of their progress and achievements, including notifications, progress bars, and summary screens.
8. Continuous Improvement
After launch, I gathered user feedback and analytics to continuously improve the app, identifying areas for enhancement to keep users engaged over time.
Habit Path
Habit Path
The main screen represents the user's daily fitness planner and ongoing progress, motivating users to continue their journey, gain experience, and raise their level. A range of exercises is available for users to choose from individually, including yoga, HIIT, and more.
The main screen represents the user's daily fitness planner and ongoing progress, motivating users to continue their journey, gain experience, and raise their level. A range of exercises is available for users to choose from individually, including yoga, HIIT, and more.
The main screen represents the user's daily fitness planner and ongoing progress, motivating users to continue their journey, gain experience, and raise their level. A range of exercises is available for users to choose from individually, including yoga, HIIT, and more.
The main screen represents the user's daily fitness planner and ongoing progress, motivating users to continue their journey, gain experience, and raise their level. A range of exercises is available for users to choose from individually, including yoga, HIIT, and more.
Daily Workouts
Daily Workouts
Each exercise category includes various workouts for all difficulty levels: beginner, intermediate, and advanced. Users can search for the most-rated workouts, save favorites, and view detailed information about each exercise and fitness instructor.
Each exercise category includes various workouts for all difficulty levels: beginner, intermediate, and advanced. Users can search for the most-rated workouts, save favorites, and view detailed information about each exercise and fitness instructor.
Each exercise category includes various workouts for all difficulty levels: beginner, intermediate, and advanced. Users can search for the most-rated workouts, save favorites, and view detailed information about each exercise and fitness instructor.
Each exercise category includes various workouts for all difficulty levels: beginner, intermediate, and advanced. Users can search for the most-rated workouts, save favorites, and view detailed information about each exercise and fitness instructor.
Competitive Format
Competitive Format
Users from around the world compete in real-time by completing daily workouts. As they gain experience, they participate in a general league ranking system with various grades. If a user earns enough experience points in a week, they advance to the next grade.
Users from around the world compete in real-time by completing daily workouts. As they gain experience, they participate in a general league ranking system with various grades. If a user earns enough experience points in a week, they advance to the next grade.
Users from around the world compete in real-time by completing daily workouts. As they gain experience, they participate in a general league ranking system with various grades. If a user earns enough experience points in a week, they advance to the next grade.
Users from around the world compete in real-time by completing daily workouts. As they gain experience, they participate in a general league ranking system with various grades. If a user earns enough experience points in a week, they advance to the next grade.
Personal Challenges
Personal Challenges
All users can create their own league for challenges or fun, set custom goals, and invite friends, family, or colleagues to compete daily. They can also join app ambassadors' leagues, featuring famous fitness instructors and world champions, for more exciting challenges.
All users can create their own league for challenges or fun, set custom goals, and invite friends, family, or colleagues to compete daily. They can also join app ambassadors' leagues, featuring famous fitness instructors and world champions, for more exciting challenges.
All users can create their own league for challenges or fun, set custom goals, and invite friends, family, or colleagues to compete daily. They can also join app ambassadors' leagues, featuring famous fitness instructors and world champions, for more exciting challenges.
All users can create their own league for challenges or fun, set custom goals, and invite friends, family, or colleagues to compete daily. They can also join app ambassadors' leagues, featuring famous fitness instructors and world champions, for more exciting challenges.
Profile & Achievements
Profile & Achievements
My profile is the place where users can find detailed information about their overall progress, level, achievements, badges, and activity streak.
My profile is the place where users can find detailed information about their overall progress, level, achievements, badges, and activity streak.
My profile is the place where users can find detailed information about their overall progress, level, achievements, badges, and activity streak.
My profile is the place where users can find detailed information about their overall progress, level, achievements, badges, and activity streak.
Result
Result
Designed over 50 mobile app screens:
Designed over 50 mobile app screens:
The result is a sleek, minimalist mobile app that delivers an intuitive and seamless experience. Focused product design ensured a polished user interface, featuring carefully crafted details and gamification elements to keep users engaged and motivated.
App Store Launch
App Store Launch
App Store Launch
App Store Launch
This project culminated in the successful launch of a fitness app that emphasizes user engagement and well-being. Key milestones include positive early feedback from beta testers, a visually captivating UI, and the integration of gamification to boost user motivation and retention.
This project culminated in the successful launch of a fitness app that emphasizes user engagement and well-being. Key milestones include positive early feedback from beta testers, a visually captivating UI, and the integration of gamification to boost user motivation and retention.
This project culminated in the successful launch of a fitness app that emphasizes user engagement and well-being. Key milestones include positive early feedback from beta testers, a visually captivating UI, and the integration of gamification to boost user motivation and retention.
This project culminated in the successful launch of a fitness app that emphasizes user engagement and well-being. Key milestones include positive early feedback from beta testers, a visually captivating UI, and the integration of gamification to boost user motivation and retention.
Client Review
Client
Review
Client Review
I was recommended Yury as a versatile and experienced UX/UI designer to design my new mobile application. Yury immediately dove into the project, offering numerous ideas on how we could further enhance the user flow and user experience. It was crucial to create a user-friendly, inviting, and visually appealing interface, which Yury achieved brilliantly. We continued working together to design the website and various additional marketing materials.
Sergejs Pislegins
HABIT HERO, CEO